- Business plan and advertising: an online store is not just a sale support. Before developing one, you have to work on your value proposal, your business model and your post-launch ads plan.
- Test/error: online sales are based on learning from mistakes. There are no shortcuts, tricks or magic. Measuring and improving continuously are the keys.
- Technology: it is present in all the processes of purchase, delivery, logistics, loyalty... and it is important to choose the most appropriate one for each project.