To develop an online marketing strategy, we first need to define our goals and quantify them:
What do we want to achieve?
What is our market niche?
Who is our potential client?
What keywords do they use to reach us?
How many visits? How many followers? Size of the database?
And... What shall we do with them?
The objectives must be SMAC (specific, measurable, achievable and challenging). Therefore, it is essential to have measurement INDICATORS.
The strategy marks the main lines of action.
The actions are reflected in an ACTION PLAN. It is the set of actions which will allow us to achieve the goals: SEO, SEM, Social Networks, Email Marketing, content, promotions ... We measure it from the beginning with project managers and deadlines.