And then, what?
AdWords works, but it doesn't do magic
Distinctive text writing and a clear call to action are fundamental for conversion. In graphic campaigns, an attractive design that feels trustworthy is the best way to success.
It is necessary to control the bids, check the keywords (see which ones generate the most results and find out which ones do not and why), improvements in the ads, segmentation, bidding time, follow-up of the competition and the cost of each click. It is a continuous work to optimize the campaign and squeeze the investment.