SEM Agency
Search Engine Marketing

Google Adwords or SEM (Search Engine Marketing) is Google's pay-per-click (PPC) advertising system.

SEM is a great way to reach the target audience of a company, service or product in a more specific way. We are an agency that helps you get it.

It allows a total control of the investment and the payment criteria varying depending on the need, geographical location, time zone and/or device segmentation among other criteria.

After all, the important aspect is to satisfy the needs of the user. Google Adwords charges per click, so the more segmented and clear the ad, the more likely we are to get a higher percentage of buyers.


    What should you advertise in Google Adwords / SEM?

    How to run an AdWords campaign?

    Segmentation and clear goals

    There are different ways to create a campaign in Adwords depending on the type of conversion we are looking for. For that reason, we will have to define to who we want to get to and for what reason.

    Creation of an AdWords/PPC campaign

    The importance of Keywords

    The first step in an Adwords campaign is choosing the keywords. These are what will allow us to reach the users and, therefore, our future clients.

    Through a correct selection of keywords and the exclusion of those that do not generate interest, we will ensure that the ads are displayed in searches relevant to the advertiser. To sum up, we will have more choices to meet their needs.

    Design of AdWords/PPC ads

    Where more is less

    Ads must contain at least one previously established keyword . In 70 characters we have to convince the user to click and take them directly to what they are looking for.

    Distinctive text writing and a clear call to action are fundamental for conversion. In graphic campaigns, an attractive design that feels trustworthy is the best way to success.

    And then, what?

    AdWords works, but it doesn't do magic

    Distinctive text writing and a clear call to action are fundamental for conversion. In graphic campaigns, an attractive design that feels trustworthy is the best way to success.

    It is necessary to control the bids, check the keywords (see which ones generate the most results and find out which ones do not and why), improvements in the ads, segmentation, bidding time, follow-up of the competition and the cost of each click. It is a continuous work to optimize the campaign and squeeze the investment.

    Do you want to create a SEM Search Engine Marketing in Google AdWords with us?

    The future of your company in SEM and Sear Engine Marketing is now.

    Contact us through the following form.


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