The answer will always be yes. Social Networks are the town square of other times: where everything is cooked and where we are closest to our customers.
It is an opportunity that must be taken advantage of with criteria, goals and a serious plan.
Are we clear about the objectives of each channel? What are we going to tell? Are we going to be able to generate content frequently? What investment are we willing to set aside to promote our channels and attract followers?
Proximity and Reach
It allows you to know directly what users like and what they do not like about our company. There is the possibility of reaching thousands of users in a profitable way.
It also grants notoriety: today, a company does not exist if it does not have digital visibility.
Strategy as a basis for success
Our Engagement is defined as the power of attraction that we can have over potential clients. That is why we need a plan of social action parallel to the other actions.
And to achieve social networks reach an investment is necessary, which will depend on the objectives we have planned, the public we address, tactics, promotions, measurement and return activities in social media.
Segment and invest
We can generate ads within social networks like Facebook. With a clear defined target audience and a small investment we can start earning followers.
In addition, the ad manager tool provides a series of different services depending on our objective. For example, we can include buttons such as "buy" or "call", among others, depending on the conversion we are looking for.
Creativity and anticipation
Another possibility is to promote in a more economical way the posts that we share in our company profile to achieve greater reach and viralization.
You have to be creative. Networks help us to have a direct contact with the users. We can approach them with promotions, offers, contests, surveys or simply information that may interest them. To share is to live.
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