I help B2B and industrial companies bring clarity to their marketing, judgement to their positioning and focus to what really generates business.
I have extensive experience in strategy, business development and digital marketing, working with B2B and industrial companies and teams. I know that marketing is of little use if you do not properly understand the business and the market. That is why I started out in business analysis and business consulting before moving into digital marketing.
Experience
My career pivoted from business analysis and business consulting towards digital marketing strategy. I have worked with companies across a range of sectors (retail, healthcare, industrial, technology), supporting their processes of transformation, positioning and growth.
Most of this experience has been in B2B and industrial contexts, where I have come to understand that clarity in positioning and consistency in communication are key to standing out and generating business opportunities.
Today, as Marketing Strategist at Sakudarte, I work to help B2B and industrial companies bring order, judgement and direction to complexity.
Education and career
Education
- Law Degree — Universidad Pontificia Comillas ICADE
- Business Studies Degree — Universidad Pontificia Comillas ICADE
- Master’s in European Union Policies — Universitat de València
- Master’s in Theoretical and Practical Philosophy — UNED (ongoing)
- Advanced Course in Security and Defence — UNED
Career
- Senior Marketing Strategist at Sakudarte
- Marketing and Communication Director
- Business Consultant
- Digital Marketing Analyst
Teaching experience
- Lecturer in Industrial Marketing and B2B Marketing — DigitalXBorder
- Lecturer on a Master’s in Digital Marketing
- Speaker on Industrial and B2B Marketing
What defines me…
Curiosity. Reading, studying philosophy, an interest in knowledge across different contexts. Professionally, I am defined by the ability to ask good questions and to bring order, judgement and direction to complexity.
I pay close attention to precision in communication and language. I believe words matter, that clarity is power, and that in B2B marketing this is even more true: a company that does not communicate clearly does not close opportunities.