Blog on
Industrial and B2B Marketing
Our articles and publications focus on digital marketing for the industrial and B2B sector. We write about what we do: strategy, corporate websites, identity, content, visibility…
Corporate identity: real examples and how a brand evolves
Does your company’s identity still tell the story of who you are today? We look at what makes up a corporate identity, when it makes sense to update it, and several real examples of B2B brands that have evolved.
When does a company need a rebrand? 11 signs to look out for
A rebrand should not start simply because your logo looks outdated. We look at 11 situations in which a company may need to review its brand, and how to distinguish between a strategic rebrand, a visual refresh and a problem that actually lies somewhere else.
Industrial website: what it is and how it should work in B2B
What makes an industrial website different from a conventional corporate website? We look at how a B2B website should be structured to explain technical products and services, build trust and support customers throughout the buying process.
B2B conversion funnel: why your customer doesn’t buy in a straight line
No company buys in a straight line. The funnel is still useful for measuring marketing and sales, but it describes the real decision poorly: the non-linear journey, buying committees and how to use the funnel without mistaking it for reality.