Industrial B2B marketing case studies. This is what happens
when there is a System.
Real projects where a good decision, within a working System, changes the way you tell your story, sell and compete.
From a boilermaking workshop to an industrial corporation ready to compete in strategic sectors.
to an industrial corporation ready to compete in strategic sectors.
From a fast-growing intralogistics engineering firm to a brand system ready to integrate new companies.
From makers of 100% natural wool felt to a B2B marketing system to reach new sectors and markets.
From machinery to automate textile-sector intralogistics to a messaging and content system to grow in international markets.
From a critical, intangible service to a trustworthy offer for healthcare centres.
From several independent industrial lines to an engineering group with a shared story, structure and presence.
From a concentrated-must supplier to a strategic partner with an international brand territory.
From a trusted advisory firm to a legal and tax firm with more mature, strategic communication.
From a Lean methodology that needed to stand out to a brand with authority, content and a digital strategy.
From manufacturing and distributing quality-control instruments to a system to organise identity, catalogues and international expansion.
From professional audio and PA solutions to a roadmap for prioritising markets, products and actions.
From a global industrial pump engineering firm to a digital presence that organises solutions, sectors and services.
From a metal-parts manufacturer to a solid, international industrial story.
From designing packaging that works on the shelf to a commercial and digital strategy that turns creative value into business.
From a very broad industrial offer to a more commercial, global digital architecture.
Frequently asked questions about our case studies
What kind of companies are in Sakudarte's case studies?
Our case studies bring together the kind of companies that keep the world turning: industrial manufacturers of machinery, components and capital goods, large engineering firms working on high-value projects (renewables, intralogistics, Industry 4.0 and 5.0), technology companies and also agri-food businesses and B2B professional services. Almost all of them share a pattern: they sell to other businesses, they have a technical value proposition that is hard to explain, and they compete in both national and international markets. These are not generic examples but real projects in which we acted as an extension of the client’s marketing team. What connects them is not the sector but the moment: they want to be more visible, to grow and to rely on a marketing system that can sustain that ambition.
What results do companies get from these projects?
The most common outcome is that the company moves from scattered communication to a solid, recognisable brand, a clear message about its value proposition and a set of assets —website, content, sales materials— that all pull in the same direction. From there, what we are after is business, and in real projects that has translated into figures such as +130% web traffic, +150% quote requests, +165% new database sign-ups or more than a hundred keywords ranking on the first page of Google. In terms of internationalisation and awareness, we have run campaigns with millions of impressions and thousands of visits and sign-ups, along with sustained growth in LinkedIn followers and authority. Each case shows the starting point and how far the company went after organising its marketing within a system: we do not promise to sell faster, but to grow with strategy and purpose, measuring in order to keep improving.
Which sectors does Sakudarte work in?
We work mainly in industrial and technical sectors: machinery and component manufacturing, investment casting, MIM and machining, large components for the wind, naval, nuclear, mining or steel industries, electrical engineering, automation and control, intralogistics, industrial pumps, medical-equipment maintenance or consumer-goods packaging, among others. We also support engineering firms, technology companies, agri-food businesses and B2B professional-services practices. More than the specific sector, what matters to us is that there is a complex sale, a technical component and the need to explain oneself well to other businesses. That is why the methodology adapts to each industry and each type of sale, instead of applying a single recipe.
Can I see a case study in detail?
Yes. We are publishing detailed case studies that explain full projects —strategy, brand, narrative and web— step by step, so you can understand the reasoning behind each decision and not just the visual result. We will keep adding new cases progressively, so the projects section will grow over time. In the meantime, each project in the list summarises the starting point and the result achieved. And if you are interested in a specific case in your sector, you can write to us and we will explain in detail how we approached it.
How does Sakudarte approach a B2B marketing project?
We apply what we call a B2B Marketing System, with three linked phases. First, Strategy: we define focus, priorities and data-based decisions to reduce uncertainty and grow with better judgement. Then, Construction: we design the assets that help generate business —brand, messaging and website— to communicate better and build trust. Finally, Activation: we take to market what makes sense and measure in order to keep improving the system. This way every decision fits within a business-oriented plan, instead of piling up one-off actions.
How do I start a project with Sakudarte?
The first step is simple: tell us your challenge through the contact form, without needing to have everything defined. From there, we almost always start with a diagnosis that helps us prioritise markets, messages and actions before building any asset. We work as an extension of your company, committed to your goals and your culture, so we spend time understanding how you sell and to whom. With that diagnosis on the table, we suggest where it is best to start so that your marketing investment has the greatest possible impact.