From a grape juice concentrate supplier to a strategic partner with an international brand territory.

Julián Soler

Concentrated and NFC grape juice for the food and beverage industry · «Nothing But Grapes»

01. The starting point

We started working with Julián Soler in 2020.

It was already an industrial company with a clear international outlook, specialising in the production of concentrated and NFC grape juice for the food industry.

Since then the company has kept growing: in team, in markets and in its capacity to develop increasingly specific solutions for its customers.

From exporting to more than 40 countries, it now has a presence in more than 60.

And marketing had to evolve along with that growth.

02. What had to be solved

Julián Soler does not simply sell grape juice.

It works with the food and beverage, wine and derivatives, cosmetics and pharmaceutical industries, with very different needs and, in many cases, bespoke developments.

We had to build a proposition able to explain both the product and everything behind it: technical knowledge, team, adaptability, an in-house R&D laboratory, security of supply and a very specific origin: Castilla-La Mancha, the largest wine-growing region in the world.

The key question:

How do you move from presenting an industrial product to explaining all the value a grape solutions specialist can bring?

03. How we approached it

We built an international marketing strategy around a simple idea that was very much their own, and already in their logo: «Nothing But Grapes».

A brand tied to absolute specialisation in grapes and to a 100 % Spanish product from Castilla-La Mancha.

From there, the story evolved from the product towards the ability to work alongside their customers, thanks to their in-house R&D laboratory and a dual sourcing model that guarantees quality and supply all year round.

That is why the proposition now goes one step further.

To be the global partner in grape solutions, all year round.

04. What we have done

01 / Strategy

Competitor and reference researchEvolution of the differential positioningDefinition of the communication pillarsClaims and key messages

02 / Development

Development of the graphic identityFirst corporate website in 2021New, expanded website in 2026Content strategy and copywritingContent architecture by product, quality, application and sectorPhotography and videoCorporate presentationsSales materials

03 / Activation

Communication pieces and materialsRegular posting on LinkedInNewslettersLinkedIn Ads campaignsBrand design and applications for international trade showsContinuous measurement to understand which content, channels and actions generate the most interest

05. The result

Today Julián Soler has a marketing ecosystem far closer to the company it has become.

A recognisable value proposition. A coherent international presence. A website that explains product as well as applications and solutions. Technical and commercial content in several languages. And a strategy that is measured and evolves continuously.

Marketing has accompanied a company that has kept growing, entering new markets and expanding its capacity to work with customers all over the world.

From selling concentrated grape juice to building a position as an international specialist in grape solutions.

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