B2B advertising and social selling for industrial companies
We design campaigns, processes and visibility actions aimed at capturing, qualifying and nurturing opportunities in B2B and industrial environments.
B2B campaigns and social selling to activate opportunities
We help industrial, technology and B2B companies launch marketing actions aimed at generating opportunities, opening conversations and supporting the sales team.
We work especially in professional channels such as LinkedIn, combining campaigns, social selling, automation, content and measurement so that every action has a clear objective within the sales process.
We work on three main objectives:
- Generate qualified commercial opportunities.
- Support the sales effort with marketing actions aligned with its objectives.
- Automate and measure to improve the system.
Capturing qualified B2B opportunities
We design campaigns aimed at generating contacts and opportunities, reaching the right profiles with a value proposition adapted to the market.
Sales team support and social selling
We support the sales team before, during and after the commercial contact through LinkedIn, messages, content, sequences and materials.
Automation and opportunity follow-up
We create processes and workflows that make it possible to organise contacts, nurture opportunities and keep a constant relationship with potential clients.
Measurement, analysis and continuous improvement
We measure the performance of campaigns, content and channels to improve the working System with data.
B2B marketing in a digital and industrial buying process
In today's B2B and industrial environment, buying processes are longer, more digital and more informed. Clients research, compare and progress before speaking to a supplier, so companies need to be present in the right channels with messages that are relevant to the different stakeholders, and with well-connected actions.
Advertising campaigns, social selling and automation let you activate the marketing strategy in a more orderly way: reaching the right profiles, generating conversations, keeping in touch and accompanying the client through a technical, rational and shared decision process.
B2B campaigns to boost sales in industrial companies
Activating well-planned B2B campaigns makes it possible to generate opportunities with more criteria, reinforce the visibility of the company and support the sales team with actions aligned with its objectives.
Social selling helps build relationships before the sale, especially in markets where trust, specialisation and professional presence matter. Automation, in turn, makes it possible to give continuity to the follow-up, organise contacts and improve the efficiency of the sales process.
For an industrial or B2B company, these actions make it possible to move from occasional communication to a more constant, measurable and business-oriented System.
Campaigns within a B2B Marketing working System
B2B advertising as a strategic asset
We understand B2B campaigns, social selling and automation as the activation phase of the B2B Marketing System. It is the moment when the strategy, the brand, the messages, the website and the content are set in motion to generate business opportunities.
In the Strategy phase, we define who we want to reach, with what message, which value proposition we are going to defend and which objectives we want to achieve.
In the Development phase, we prepare the necessary assets: content, landing pages, messages, sales materials, LinkedIn profiles, sequences and follow-up tools.
In the Activation phase, we take all that work to the market through campaigns, LinkedIn, automation and actions coordinated with the commercial objectives. We measure, learn and adjust so that the System improves over time.
If your company has strategy, brand and content, but is not managing to activate commercial opportunities…
We can help you with campaigns, social selling and automation to generate leads.
Generate leads with industrial B2B advertising and social selling
Request a quoteReal cases of industrial B2B advertising and social selling
From a trusted advisory firm to a legal and tax firm with more mature, strategic communication.
to a legal and tax firm with more mature, strategic communication.
From a Lean methodology that needed to stand out to a brand with authority, content and a digital strategy.
From a very broad industrial offer to a more commercial, global digital architecture.
From machinery to automate textile-sector intralogistics to a messaging and content system to grow in international markets.
Frequently asked questions about social selling and B2B advertising
What are B2B campaigns for in an industrial company?
B2B campaigns serve to gain visibility, capture opportunities, present technical solutions and support the sales team in generating business. In an industrial company, they help reach clients, distributors, partners or technical decision-makers with messages adapted to their needs, interests and moment within the buying process.
How do you generate qualified B2B leads?
To generate qualified B2B leads you need to define the target audience well, work on a clear value proposition, select the right channels and create messages focused on the real problems of the client. It is also important to have content, landing pages, forms, follow-up sequences and qualification processes that make it possible to distinguish a simple contact from an opportunity with real commercial potential.
What is B2B social selling?
B2B social selling is the use of professional channels, especially LinkedIn, to gain visibility, build trust and open conversations with potential clients. It is not just about publishing content or contacting people, but about working on a coherent professional presence, interacting with relevant profiles and supporting the sales process through relationship and authority.
What's the difference between B2B campaigns and social selling?
B2B campaigns tend to be aimed at capturing contacts, generating traffic, activating forms or driving specific actions through ads, content or landing pages. Social selling, on the other hand, focuses more on the professional relationship, the visibility of key profiles, conversation and trust building. Both actions can complement each other within a B2B commercial activation strategy.
Which channels work best to capture B2B leads?
The most suitable channels to capture B2B leads depend on the market, the type of client and the sales process, but usually include LinkedIn, advertising campaigns, email marketing, landing pages, technical content, forms, professional trade shows and actions coordinated with sales. What matters is not being on every channel, but activating those where the relevant profiles for the company are found.
How do you use LinkedIn to generate B2B opportunities?
LinkedIn can be used to generate B2B opportunities by working on the professional profile, the company page, the content, the interaction, the messages and the commercial routines. The goal is to be present in front of the right profiles, add value, reinforce trust and open commercial conversations in a more natural way aligned with the marketing and sales strategy.
What advantages does LinkedIn offer companies?
LinkedIn is more effective than other social networks for expanding your network of contacts, generating leads and networking. It is the showcase par excellence for making corporate branding-oriented communication visible, as well as a great network for attracting and retaining talent. 83% of B2B companies and marketing professionals use it, and it is also a relevant source of information and learning for professionals in the sector.