There are industrial companies doing incredible things, but they do not tell anyone. And in the end they are not part of the conversation. My job is to connect strategy, marketing and people to help B2B companies better explain what they are, what they do and why it matters.
My career has taken me through communication, marketing, sales and digital strategy. I have learned that in technical, complex markets with long buying cycles, what works is understanding the business properly, aligning with the company’s real capabilities, and then telling that story clearly, consistently and credibly.
Experience
I have worked in different roles that have given me perspective on how B2B markets work, especially in industrial and technical sectors. I have seen companies with high revenue that are not part of the market conversation, and I have worked with teams that understood the business but did not know how to communicate it.
That experience has taught me that B2B marketing strategy is not just communication: it is alignment between what the company is, what it can be, and how it tells that story. And that this requires understanding the business, the market and the people who make it possible in depth.
Today I work with Spanish and international B2B and industrial companies to help them find their position in the market and communicate it effectively.
Education and career
Education
- Degree in Advertising and Public Relations — Universidad San Pablo CEU
- Advanced Diploma in Corporate Communication Management — ESIC
- Advanced Programme in Online Communication and Marketing — IEM
- Certification in Executive Coaching — CECE
Career
- Account Executive at Sakudarte
- Communication Director — Biomet
- Communication Manager — GAES
- Digital Communication Specialist
- Community Manager and Social Media Manager
Teaching experience
- Lecturer in Industrial Marketing and B2B Marketing — DigitalXBorder-EOI
- Mentor in B2B Strategic Marketing
- Facilitator in corporate communication workshops
What defines me…
Spontaneity and curiosity. I express emotions through music, art and movement. I have been a contemporary dancer, I have worked with Gestalt and I have driven initiatives in applied emotional intelligence.
Professionally, I am defined by the ability to connect disparate dots: understanding the business, reading the market, listening to people and translating all of that into a clear narrative that resonates. I believe that in B2B marketing, the best strategy is the one that works because it understands who we are and who we are talking to.