I connect business, technology and marketing to help B2B companies make better decisions and build growth with more judgement.
My professional path brings together engineering, analysis, consulting, strategy and communication. That mix has led me to look at B2B companies from a practical perspective: understanding how they work on the inside, what they need to explain better on the outside and where opportunities are lost through a lack of focus, story or alignment.
Experience
I have worked in technology consulting, business analysis and strategic marketing, supporting companies through processes of evolution, positioning and growth.
A good part of that experience has been in B2B and industrial environments, where technical complexity only creates value when it translates into clear decisions, understandable messages and stronger business relationships.
Today, as general manager of Sakudarte, I work to keep building a project that is increasingly useful, solid and connected to the reality of B2B and industrial companies.
Strategy matters to me, of course. But so do the people who have to make it happen: understanding what each company needs, how to better support each team and how to turn ideas, data and conversations into work that makes sense.
Education and career
Education
- MEng in Computer Science, Management specialisation — Universidad de Deusto
- Executive MBA — ESIC Business & Marketing School
Career
- General Manager at Sakudarte
- SAP Business Intelligence Consultant at Accenture
- SAP Business Intelligence Consultant at Everis (now NTT Data)
- Analyst at Semicrol
Teaching experience
- Lecturer in Industrial Marketing and B2B Marketing – DigitalXBorder
- Lecturer on the Master in Business Management (MADEM) – ESIC Business & Marketing School
- Lecturer on the Master’s in Digital Communication and Branding – CEU Educational Group
- Lecturer – Ecommerce training programme – CEOE
What defines me…
I am defined by a fairly structured way of thinking: understanding the problem properly, separating what matters from what does not and finding a useful way to move forward. I suppose this comes partly from my professional path, but also from a natural need to bring order to complexity without making it heavier.
Outside work (and sometimes not so far outside it), music takes up a lot of space in my life, especially live music. At a concert you can tell very quickly when there is truth, when there is craft and when there is emotion. I suppose that is why communication interests me so much: because a brand (a company), like a band on stage, cannot live on appearances alone… In the same way that it is not always about sounding louder.
I am also a voice actor, and that has taught me another way of listening. In dubbing it is not enough to lend your voice: you have to understand intention, rhythm, pause, emotion and context. Being a fraction of a second late can change a scene. Overdoing the intensity can break it. Something similar happens in B2B marketing: a company also needs to find its tone, its tempo and its way of being credible without overacting.
Basketball is still another good school: reading the game, team, focus, movement off the ball… and that beautiful mix of system and intuition. The play may be designed, of course, but then you have to read what is happening on the court.
Because in the end, in a company, in a song, in a dubbed scene or in a well-read play, it almost always comes down to the same thing: understanding the context, finding the rhythm and taking care of people.