I help B2B companies design digital products and experiences that solve real people’s problems. No frills. Focused on what moves the business.
Over the last few years I have worked on branding projects, website building and optimisation, and the roll-out of brand assets for B2B and industrial teams. I have learned that design is a communication channel, not decoration. That a good website is one that works. And that behind every design decision there is an opportunity for the user to better understand who you are and what you offer.
Experience
My career has revolved around strategic design and digital experience. I have worked on projects from the initial concept through to the final roll-out, collaborating with development, marketing and sales teams. That has taught me that the best design is the one that solves a real problem and aligns with the business strategy.
In B2B and industrial contexts, design carries particular weight: it helps simplify the complex, communicate values visually, and build experiences that generate trust. That is why I am interested in systems design, information architecture, and how every element contributes to a coherent whole.
Today I work at Sakudarte helping B2B companies think of design not just as aesthetics, but as a strategic tool for connecting with their clients.
Education and career
Education
- Degree in Interaction Design — Instituto Tramontana
- Postgraduate in UX/UI — ESAT, Valencia
- Postgraduate in Digital Marketing — ESAT, Valencia
- Postgraduate in Front-end Development — ESAT, Valencia
- Advanced Diploma in Graphic Design, Illustration and Multimedia — ESAT, Valencia
Career
- Art Director at Sakudarte
- Graphic Designer — Beniwood
- Web and UX/UI Designer — Vipersa
- Digital Branding Specialist
Teaching experience
- Lecturer in Graphic Design and Branding — ESAT
- Lecturer in B2B Digital Assets — DigitalXBorder
- Mentor in UX/UI and Strategic Design
What defines me…
Detail. Paying attention to how systems work, how the pieces relate to each other, how a small design decision can improve or worsen an experience.
I am fascinated by narrative in design: how we tell stories through form, colour and structure. I am observant — board games taught me to read contexts, anticipate moves and make informed decisions. I apply that to design too: before deciding, I observe. Before executing, I understand.
I believe the best design is the one that disappears because it works. And the best work is the one where aesthetics and functionality are the same thing.